Moritz Klussmann

Customer Alliance

Torsten Sabel is co-founder & COO of Customer Alliance. He gained a degree in business administration and hotel management in Maastricht. With over 10 years of experience in the hotel industry Torsten

Sabel is an expert on quality management and hotel marketing. His experience as a hotel professional includes work at independent hotels, Swissötel Hotels & Resorts and in Germany, the Netherlands and the USA. He is also member of the advisory board for digital marketing at HSMAI.

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Reputation Management - Turning reviews into revenue

What impact do reviews have? How can I climb rankings? What does reputation mean in terms of conversion? In this presentation you wililearn how hotels can profit from reviews and gain control of their reputation.