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18 & 19 SEPT 2019


Marriott launch pop-up hotel of the future

The Marriott International have launched its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown LA. You may think why, but this forward-thinking hotel brand are on top of the game and crowdsourcing real-time feedback from the public, furthering the companies futuristic vision. In short, they are testing the marketing and customer reaction. 

This experience will let industry professionals, hotel guests, associates and the general public see, touch, taste and hear just some of the exciting enhancements that the brand are considering for the future of their hotel rooms.  Not only is this innovative but it is also eco-conscious and consists of:

• For business and leisure travellers looking for more unique spaces the brand is looking at a bold new guest room design that will feature a communal area, allowing guests to share a kitchen, lounge and dining room. This provides a meeting place for guests who may be looking to socialise in a more private setting.

• Food and beverage is also a major part if this innovative hotel change. The brand are looking to revitalize their program to emphasize a fresh and healthy lifestyle. In addition to this, customers will be able to order a customized ‘pot’, a healthy meal in a colourful to-go container with food that reflects regional tastes. This can all be ordered through digital devices located within the hotel. 

• Tech-centric beverage concepts, such as portable wine cart for guests that automatically pours wine when activated by a guest’s hotel room key card. 

“We're excited to unveil Marriott's first-ever, pop-up innovation lab for Aloft and Element – two phenomenal brands that are always evolving as guests, lifestyles and technology change," said Eric Jacobs, chief development officer – North America, Marriott select brands, Marriott International. "We're also eager to collect and utilize feedback from the ownership community, which has expressed tremendous enthusiasm for both brands."

The brand offer a feedback service where they ask guests to fill out a survey. The feedback will be reflected in the Aloft and Element brands as they rollout this intuitive guest experience beginning in the fall of 2017.

"Innovation is embedded in Marriott's values," said Toni Stoeckl, global brand leader and VP, distinctive select brands. "We're driven by creating solutions that elevate, innovate and evolve the guest experience, fuelling guest loyalty and maximizing the value of our owners' investments. It's how we stay relevant to guests today and tomorrow, while providing a meaningful competitive advantage to our partners."

Image Source: Marriot Int.