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18 & 19 SEPT 2019

ExCeL LONDON

Hard Rock launches new Hotel Brand

Reverb is a hotel inspired by the ways we enjoy music in the 21st century”: the new concept aims to create contemporary hubs where modern music lovers can collect and create. Technology is a core component of the concept and the new brand will prove that tech can actually makes life easier. 

The first Reverb hotel will be opened in the Atlanta market in February 2020 and the property will be adjacent to the Mercedes-Benz Stadium. "Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer”, says the senior vice president Todd Hricko. This position is designed to make the hotel the perfect location within the neighbourhood to enable people to enjoy the local culture, restaurants and bars, as well as all the events and concerts that the stadium has to offer. 

The hotel will provide its guests with exciting amenities and public spaces. With standard King & Double Queen rooms, stylish and comfortable furnishings, state of the art technology and fan-inspired artwork, it is designed to be a creative and at the same time relaxing environment for travellers. Guests can also enjoy the communal spaces to socialize, share ideas, co-work and grab something to drink, but they can also experience live music performances!