Codedesign's founder talks the evolution and impact of Dynamic Creative Optimisation
Top Interactive Agencies chat's to Bruno Gavino, the founder of Codedesign, a data-driven digital marketing agency focused on growing businesses online, specialising on the hotel and hospitality industry.
The interview explores how Codedesign has been making incredible discoveries using Dynamic Creative Optimisation (DCO). DCO is the ability to offer a personalised ad creative in real-time to a specific user, and allows advertisers to create real time adverts based on context, demographics, behaviour etc, resulting in the most engaging ad experience ever created.
Check out the interview in full here.
What's more, Codedesign will be exhibiting on stand 4736 at Hotel and Spa Tech Live, and you can also catch Bruno Gavino in the digital marketing trends of 2019 panel session!