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26 & 27 NOV 2019

ExCeL LONDON

How to create the ultimate bespoke feature wall using digitally printed wallpaper

Digitally printed wallpaper has come a long way over the years and it is still evolving today. With its different techniques, innovative printing materials and printing machines, the possibilities are endless.  

When creating a design, there is so much scope.  

The colour-pallet in a design is not limited, and the design itself? Well, let’s just say it can be as large as you want.  

There’s a lot of freedom when designing wallpapers and murals.  We like that!

Here are a few steps to take when working with a client.

Working with a client:

Every new client brings a new challenge. You don’t always know what the client is thinking until you actually sit down to discuss their initial ideas and needs.  For example:

● Getting to know the client and understand what their brand is all about is important.  

● What is the aim of the project? 

● What do the client want to achieve? 

● Getting inside the client’s head is key, so that you can visualize the project through their own eyes.  

Sometimes a client might not know what they want, so coming up with a few of your own ideas is always good thing.

The Brief

Getting a brief from the client is a must. A brief acts as a guideline, and will tell you everything you need to know about the project before you start designing.  

Working without a brief or any idea from the client can be disastrous and you could end-up designing forever. It can be time consuming and sometimes even a waste of time.

Visiting site to get a sense of space

Visiting the site, where the wallpaper/mural will be fitted is important. Getting that sense of space helps with the design process.  If visiting is not possible, then some well taken pictures of the space. Giving some idea of dimensions. Will do, at a pinch.

On some occasions when visiting a site,  you are able to bring features from the room or surrounding area into the design.

The Bank Restaurant at Elm Park is a great example of this.  This restaurant used to be a bank. We designed a large mural inspired by “the City of London’s” banking area. Also incorporating members of the owner’s family into the design. Inspired by the painter “Lowrie”. This mural was a great success and it looks stunning in it’s setting.

The Design

Once all the necessary information is gathered, there should be enough information to start designing. Being flexible and versatile is a must because there needs to be enough room for design or colour change, as clients may not be happy with the first design. It can be an evolving process.

ATADesigns worked on a design for the London Marriott County Hall project with RPW Design. They wanted to change the size and colour-way of an existing design to match their project colours.  

This was achieved by working with client’s colour swatches.  Getting further samples made and finally approved by the client.  The Bowler Hat wallpaper now features on 5 floors, in the corridors of the hotel.

Creating a design from start to finish is a rewarding journey.  Seeing the design installed into its space is always a great achievement.  We like to give the WOW factor with our bespoke designs.  

Making the client happy is what we do best at ATADesigns. 

ATADesigns

www.atadesigns.com
annette@atadesigns.com
+44 (0) 7939 105 661

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