Choice Hotels and Sercotel Hotels Join Forces
One of the world’s largest hotel companies, Choice Hotels International, Inc., have joined forces with Sercotel Hotels - a leading hotel operator and franchisor based in Spain - with the hope that they will help increase their international growth.
This partnership will help reinforce the plans for the extension of Choice Hotels’ global stamp into Spain and other markets, as well as the create new opportunities for additional hotel development across Europe and Latin America.
It’s because of this alliance that Choice Hotels’ will be able to use Sercotel Hotels’ management system to increase hotel owner’s value within international markets.
Choice will also be able to build a presence in Spain and Latin America through adding some Sercotel Hotels to Choice Hotels’ global hotel distribution network. This will allow guests to browse and book select Sercotel hotels on ChoiceHotels.com and on their app.
Patrick Pacious, president and CEO of Choice Hotels had a great deal to say about this new alliance, "This relationship could mark the beginning of a unique and attractive offering for our worldwide guests and hotel owners seeking to improve their return on investment.”
“Working with Choice Hotels seems to make perfect sense. Both companies care about the quality of their offerings and are committed to providing and unrivalled service to all of their guests. By combining the complementary attributes of Sercotel and Choice Hotels, we can continue to deliver the best service possible at our hotels, while benefiting from the global reach of Choice," added Marisol Turro, president of Sercotel Hotel