How can hotel chatbots boost direct bookings and engagement? Massively outspending hotels in marketing, the tide continues to shift in favour of OTAs. New privacy laws limit the potency of email marketing, previously a major direct line of communication with consumers. And yet there are new direct marketing and sales funnels, backed up by powerful developments in AI, just waiting to be tapped at a lower cost and with dramatically better results. Worldwide, over 50 million people spend an average 50 minutes a day on messenger apps. Able to exploit the network effects of their platforms, these apps have far better retention, too: Twelve months after download, they show a retention rate almost six times higher than the average for apps.
Welcome to the age of Conversational Commerce